Hi, I’m Matt, a Senior UX Designer with 10+ years of experience

I've transformed complex systems into seamless, user-centric experiences and helped companies

  • reduce call center volume by 20%
  • reduce technician time spent on processing applications
  • achieve WCAG 2.0 and Section 508 compliant applications
  • build robust design systems to support future applications
case studies

case studies

Sky Solutions - SkyAI Application

A robust AI Assistant for federal workers

Sky Solutions was interested in developing an AI assistant to start marketing to their clients. They wanted something modular, that could be integrated into existing products and client projects. They had no existing AI application, designs, or research so this had to be created from scratch.

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a preview image of the BTP application. It shows the browser application on a monitor

Subaru of America - warranty claim system

Enhanced solution for warranty claims: a faster flow for busy technicians

Subaru of America (SoA) had an aging warranty system that their dealerships were utilizing. They needed an updated system built off of Angular and wanted to address certain usability concerns and make the system more seamless for the end user technicians.

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BeyondTrust - asset tagging system

Integrating standalone system into suite of applications cutting down technician workload

The asset pages for the BTP platform were an integral part of the cybersecurity suite. Each asset had it's own profile. One of the important aspects here was that each asset needed tags associated with it for better management. Taking engineering constraints and existing design systems into account, I created a user flow for users to add existing and create new tags for the associated assets.

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a preview image of the BTP application. It shows the browser application on a monitor

DuPont - MCI Semiconductor Insights

Transforming how business analysts make decisions and manage assets

The DuPont MCI Semiconductor Insights web application was created due to the difficulty that their semiconductor group had with gathering data needed to make integral business decisions. This application scraped data from the web and allowed users to manually upload data, at which point the system would generate data visualizations in the dashboard system for the end users. This allowed the analysts to make more informed choices quicker.

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GeoBlue - Technical Documentation and Established Processes

Transforming the design and development process

These documents were created out of necessity due to disjointed design processes. Prior to this, there was no formalized design process that laid out what parts of the business would be involved, how we would go about doing the design process, and what the ultimate deliverables would be.

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GeoBlue - Documentation of WCAG compliance issues and UX recommendations

Updating to WCAG 2.0 compliance boosting conversion rates and making GeoBlue more competive with their clients

These documents were created due to the IT department identifying GeoBlue Compass as needing necessary upgrades to help increase functionality for our users. At this time we also wish to implement WCAG guidelines which will get the product closer to 508 compliance. This also helped us identify any WCAG compliance issues in any future projects and help set standards on how to approach them. This was not a complete redesign of the GeoBlue Compass site, so existing functionality and layouts were retained while targetting easily updated UX issues.

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about

Who am I?

Transforming Complexity into Clarity: Crafting Seamless, User-Centric Experiences That Drive Engagement and Delight.

My path to UX wasn’t linear—it began with a love for art and making things people enjoy. I studied fine art and digital media, experimenting with sculpture, animation, and even basic game design, then transitioned into graphic design and print after college. By chance, I joined a digital agency where I learned HTML/CSS, designed emails and webpages, and discovered the power of analytics, A/B testing, and user feedback—long before I even heard the term ‘UX.’ Over the years, I self-taught UX principles through research, collaboration, and trial-and-error across industries like finance, insurance, and government, blending my foundation in layout, color theory, and typography into crafting better experiences. Now based in Allentown, PA, I geek out over design systems, team workflows, and—outside of work—LARP, board games, plants, and my cats.

My tools are Adobe CS, Adobe XD, Figma, Miro, MS Axure RP, and good old pen and paper to sketch out ideas.

process

7 key questions I always ask before I start designing anything:

  1. Why are we doing this?
  2. Who are we doing this for?
  3. What evidence do we have?
  4. How do we measure success?
  5. Are there any significant risks?
  6. Are there technical restrictions?
  7. Who needs to be involved?

My design process is user-centered, collaborative, and iterative, adapting to the needs of the project and the team. Here’s how I typically approach it:

  1. Discovery & Research
    • I start by aligning with stakeholders (PMs, POs, etc.) to understand business goals, technical constraints, and success metrics.
    • For user insights, I leverage methods like interviews, surveys, or analytics—especially critical in regulated industries (e.g., healthcare/government) where compliance and accessibility are key.
    • Example: At [Federal Project/Health Insurance Co.], I partnered with legal teams early to ensure designs met ADA and Section 508 standards.
  2. Define & Ideate
    • I synthesize research into personas, journey maps, or problem statements. In cross-functional workshops, I collaborate with PMs and devs to prioritize features—balancing user needs, feasibility, and business impact.
    • Example: In a SaaS project, we used Jobs-to-Be-Done framing to pivot a feature based on unmet customer workflows.
  3. Design & Prototype
    • I create low-fidelity wireframes or flows to test concepts quickly, then iterate based on feedback. For complex systems (e.g., automotive/manufacturing dashboards), I use high-fidelity prototypes to validate interactions with engineers early.
    • Tools: Figma, Miro, or even code prototypes if working closely with devs.
  4. Test & Validate
    • I conduct usability tests with real users, A/B tests, or stakeholder reviews. In government projects, this phase often includes rigorous accessibility audits.
    • Example: At [Automotive Company], we tested a diagnostic tool with mechanics onsite, leading to a 30% reduction in workflow steps.
  5. Handoff & Development Support
    • I provide detailed specs (e.g., design tokens, interaction notes) and work closely with devs to QA implementation. My experience in agile teams means I’m comfortable with incremental delivery and sprint collaboration.
  6. Measure & Iterate
    • Post-launch, I analyze metrics (e.g., engagement, error rates) and user feedback to refine designs. In SaaS, this often meant partnering with PMs on feature adoption dashboards.

Why this works: My process reduces risk by validating assumptions early and ensures alignment across teams—critical in large organizations where stakeholder buy-in is key. I tailor it based on context; for example, government projects require more documentation, while startups need faster cycles.

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