Hi, I’m Matt, a Senior UX Designer with 10+ years of experience

I've transformed complex systems into seamless, user-centric experiences and helped companies

  • reduce call center volume by 20%
  • reduce technician time spent on processing applications
  • achieve WCAG 2.0 and Section 508 compliant applications
  • build robust design systems to support future applications

case studies

about

Who am I?

Transforming Complexity into Clarity: Crafting Seamless, User-Centric Experiences That Drive Engagement and Delight.

My path to UX wasn’t linear—it began with a love for art and making things people enjoy. I studied fine art and digital media, experimenting with sculpture, animation, and even basic game design, then transitioned into graphic design and print after college. By chance, I joined a digital agency where I learned HTML/CSS, designed emails and webpages, and discovered the power of analytics, A/B testing, and user feedback—long before I even heard the term ‘UX.’ Over the years, I self-taught UX principles through research, collaboration, and trial-and-error across industries like finance, insurance, and government, blending my foundation in layout, color theory, and typography into crafting better experiences. Now based in Allentown, PA, I geek out over design systems, team workflows, and—outside of work—LARP, board games, plants, and my cats.

My tools are Adobe CS, Adobe XD, Figma, Miro, MS Axure RP, and good old pen and paper to sketch out ideas.

process

7 key questions I always ask before I start designing anything:

  1. Why are we doing this?
  2. Who are we doing this for?
  3. What evidence do we have?
  4. How do we measure success?
  5. Are there any significant risks?
  6. Are there technical restrictions?
  7. Who needs to be involved?

how I work

Trade offs

Ambiguity

Systems thinking

How I've changed