Hi, I’m Matt, a Senior Product Designer with 10+ years of experience

I've transformed complex systems into seamless, user-centric experiences and helped companies

  • reduce call center volume by 20%
  • reduce technician time spent on processing applications
  • achieve WCAG 2.0 and Section 508 compliant applications
  • develop generative AI interfaces
UX case studies

case studies

Optum - Project Ana

An AI suite of applications for enhanced data processing and research

Optum serves a variety of clients withing the government, insurance, and medical sectors.They saw the need for a suite of applications for data cientists, researchers, and medical professionals that could quickly and accurately process raw data documents and research government regulations and documents.

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Sky Solutions - SkyAI Application

A robust AI Assistant for federal workers

Sky Solutions was interested in developing an AI assistant to start marketing to their clients. They wanted something modular, that could be integrated into existing products and client projects. They had no existing AI application, designs, or research so this had to be created from scratch.

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a preview image of the BTP application. It shows the browser application on a monitor

Subaru of America - warranty claim system

Enhanced solution for warranty claims: a faster flow for busy technicians

Subaru of America (SoA) had an aging warranty system that their dealerships were utilizing. They needed an updated system built off of Angular and wanted to address certain usability concerns and make the system more seamless for the end user technicians.

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BeyondTrust - asset tagging system

Integrating standalone system into suite of applications cutting down technician workload

The asset pages for the BTP platform were an integral part of the cybersecurity suite. Each asset had it's own profile. One of the important aspects here was that each asset needed tags associated with it for better management. Taking engineering constraints and existing design systems into account, I created a user flow for users to add existing and create new tags for the associated assets.

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a preview image of the BTP application. It shows the browser application on a monitor

DuPont - MCI Semiconductor Insights

Transforming how business analysts make decisions and manage assets

The DuPont MCI Semiconductor Insights web application was created due to the difficulty that their semiconductor group had with gathering data needed to make integral business decisions. This application scraped data from the web and allowed users to manually upload data, at which point the system would generate data visualizations in the dashboard system for the end users. This allowed the analysts to make more informed choices quicker.

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about

Who am I?

Transforming Complexity into Clarity: Crafting Seamless, User-Centric Experiences That Drive Engagement and Delight.

My path to UX wasn’t linear—it began with a love for art and making things people enjoy. I studied fine art and digital media, experimenting with sculpture, animation, and even basic game design, then transitioned into graphic design and print after college. By chance, I joined a digital agency where I learned HTML/CSS, designed emails and webpages, and discovered the power of analytics, A/B testing, and user feedback—long before I even heard the term ‘UX.’ Over the years, I self-taught UX principles through research, collaboration, and trial-and-error across industries like finance, insurance, and government, blending my foundation in layout, color theory, and typography into crafting better experiences. Now based in Allentown, PA, I geek out over design systems, team workflows, and—outside of work—LARP, board games, plants, and my cats.

My tools are Adobe CS, Adobe XD, Figma, Miro, MS Axure RP, and good old pen and paper to sketch out ideas.

process

7 key questions I always ask before I start designing anything:

  1. Why are we doing this?
  2. Who are we doing this for?
  3. What evidence do we have?
  4. How do we measure success?
  5. Are there any significant risks?
  6. Are there technical restrictions?
  7. Who needs to be involved?

how I work

Trade offs

  • Trade offs happen. There is no perfect process that fits every single project, so identifying where and what to cut starts becoming integral. With Subaru of America a new MVP was to be unveiled at a trade show happening in a few months. So a working prototype in React needed to be created. This made it so that there was no time to create polished visuals or a design system. So I made the decision to build using MaterialUI as a basis and then polish could be added later. This resulted in a MVP product that both Subaru's retail businesses and technicians were pleased with, cutting down processing times and increasing ROI.

Ambiguity

  • Optum's Project Ana. There was no research. No documentation. Just a basic existing product with a clunky UI that looked more like a marketing website than a piece of software. Stakeholders didn't know what they wanted, just that then knew it was difficult and unintuitive to use. I aligned with the stakeholders on what "success" for this project would look like. Taking this, I designed off of assumptions after doing market research on similar products, tested this with stakeholders and engineers, then iterated off of this.

Systems thinking

  • Optum's Project Ana. We had no previous software like this to reference nor were the design systems really optimized for this type of AI integrated work. I not just created new design patterns for user interactions within the product, but new components within the design systems to further support this and other AI powered products that Optum was pursuiing.

How I've changed

  • I stopped thinking in terms of the "perfect" step design process that I tried to adhere to early on in my career. Projects like Subaru of America and DuPont MCI Semiconductor Insights showed me that the reality of most projects is that we're working with ambiguity, tight turnarounds, and stakeholders that need results now.
  • Most importantly, I've learned to cut out inefficiencies in the industry, where and when to cut processes short, and deliver on company demands

Got a project? Let's talk!

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